Behind the Scenes of an Arom Event

Load-in begins at six in the morning, and the first thing that goes in is never decoration — it is power and rigging.

By ten the room exists structurally but looks like a workshop. By one the lighting is focused, which is the moment a space stops being a room and starts being an event.

The last two hours are the quietest and the most important: linens, glassware, name cards, a final walk of every guest route, and a full rehearsal of the first four minutes.

Thirty minutes before the doors open, the crew leaves the floor and the room is silent. That silence is the whole job.