Top Trends in Event Planning
Fewer effects, longer dinners and a return to rooms that let people actually speak to each other.
Read morePlanning
How to Choose the Perfect Event Venue
Capacity is the last question to ask, not the first. Start with light, access and sound.
Visit at the hour your event will actually start, never at midday. A room that is beautiful at noon can be unusable at seven.
Ask about load-in before you ask about price: a venue with a single small lift will cost you more in labour than it saved you in rent.
Stand in the furthest seat and look at the stage position. If you cannot see, neither will a third of your guests.
Finally, listen. Clap once in an empty room and you will learn more about your budget for sound than any quotation will tell you.
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Creating a Memorable Guest Experience
Guests judge an event in the first four minutes. Design those before you design the stage.
Read moreBehind the Scenes of an Arom Event
What the eleven hours before your guests arrive actually look like.
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