How to Choose the Perfect Event Venue
Capacity is the last question to ask, not the first. Start with light, access and sound.
Read moreTrends
Top Trends in Event Planning
Fewer effects, longer dinners and a return to rooms that let people actually speak to each other.
The strongest events of the last two years have been quieter than the ones before them.
Guests are tired of spectacle and are responding to rooms with fewer elements and better ones: real materials, food served properly, music at a volume that allows conversation.
Second, programmes are getting shorter. An evening built around three well-made moments beats one built around nine.
Third, hosts are spending on the beginning and the end of the night rather than the middle, because that is what guests actually carry home.
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Creating a Memorable Guest Experience
Guests judge an event in the first four minutes. Design those before you design the stage.
Read moreBehind the Scenes of an Arom Event
What the eleven hours before your guests arrive actually look like.
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